Showing posts from March, 2024
The Coca-Cola Company The Coca-Cola company was founded in the United States in 1886. The company set up bottling plants in Canada in 1906. In 1928, it introduced the soft drink Coca-Cola at the Olympic Games which were held in Amsterdam. In the 1940s, the company began to set up bottling plants in countries around the world. Coca-Cola is popular because it has been advertised as a brand of soft drink connected with fun, friends and good times. Its international image was successfully promoted by a 1971 commercial, where a group of young people from all over the world gathered on a hilltop in Italy to sing "I'd Like to Buy the World a Coke." In 1978, the Coca-Cola Company was selected as the only non-Chinese company allowed to sell packaged cold drinks in the People's Republic of China. Today, the company produces nearly 400 brands in over 200 countries. More than 70 percent of the company's income comes from outside the United States. Coca-Cola is extraordinarily a good example of multinationalization. Its success raises the question of why and how it has been so successful. The multinationalization of the Coca-Cola Company is also often used as an example to illustrate the concept of economic globalization. [Note: The following website provides more detailed information about the history of the company: http://heritage.coca-cola.com/] Fill in blanks. 1886 1906 1928 1978 Today • The company was founde in in • It set up bottling plants in • The soft drinks Coca-Cola was introduced at the in • The company was allowd to sell its cold drinks in the • It produces nearly countries. brands of drinks in over​
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The Coca-Cola Company The Coca-Cola company was founded in the United States in 1886. The company set up bottling plants in Canada in 1906. In 1928, it introduced the soft drink Coca-Cola at the Olympic Games which were held in Amsterdam. In the 1940s, the company began to set up bottling plants in countries around the world. Coca-Cola is popular because it has been advertised as a brand of soft drink connected with fun, friends and good times. Its international image was successfully promoted by a 1971 commercial, where a group of young people from all over the world gathered on a hilltop in Italy to sing "I'd Like to Buy the World a Coke." In 1978, the Coca-Cola Company was selected as the only non-Chinese company allowed to sell packaged cold drinks in the People's Republic of China. Today, the company produces nearly 400 brands in over 200 countries. More than 70 percent of the company's income comes from outside the United States. Coca-Cola is extraordinarily a good example of multinationalization. Its success raises the question of why and how it has been so successful. The multinationalization of the Coca-Cola Company is also often used as an example to illustrate the concept of economic globalization. [Note: The following website provides more detailed information about the history of the company: http://heritage.coca-cola.com/] Fill in blanks. 1886 1906 1928 1978 Today • The company was founde in in • It set up bottling plants in • The soft drinks Coca-Cola was introduced at the in • The company was allowd to sell its cold drinks in the • It produces nearly countries. brands of drinks in over​

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